Most people pay very little mind to the impact that the type of packaging and packaging boxes used to transport items can have on user experience as well as the environment. With the rise of eCommerce and more brick-and-mortar stores going online, packaging has become ubiquitous in daily life and something that some people encounter on a daily basis.
With online and eCommerce stores expected to grow exponentially in the coming years, as well as more people sending packages than at any point in history, choosing the right packaging for your items has never been more crucial. Here are some reasons why choosing strong packaging boxes for your items is so important.
Adequate Protection
The most obvious reason for packaging is to protect the product inside. Whether it’s a delicate electronic item or a fragile piece of glassware, selecting the right packaging boxes will ensure your items arrive at their destination in one piece. As a general rule, you shouldn’t only rely on the sturdiness of the packaging box to protect the items you’re sending. You should also take care to package your items with other packing materials such as bubble wrap or packing peanuts in order to maximise protection during transit.
Branding
Packaging can be a powerful marketing tool. It’s the first thing that customers see when they receive your product, so it’s important that it makes a good first impression. Strong packaging boxes that are well-designed and eye-catching can help to build brand awareness and create a strong association in the customer’s mind between the product and your company. This could potentially drive more sales for your online or offline business, as customers will be more likely to choose products that they know will be packaged reliably in a sturdy box.
Convenience
Packaging can make life more convenient for your customers and receivers. If strong packaging boxes are used, this likely means that you didn’t have to also stuff the box full of extra packing materials or wrap the items in layers of packaging in order to protect them. Customers will generally appreciate an easy unboxing and disposal experience as much as they do the items themselves.
Cost-Effectiveness
Strong packaging boxes can increase the cost-effectiveness of your business by helping to reduce breakages and damage and making it easier to stack and store products efficiently. Breakages and damage due to inferior packaging is a leading reason why many items are returned for refunds or swaps. Making sure that the items have the best chance at arriving at their destination safely is one of the best ways you can preserve the bottom line of your business.
Sustainability
Finally, strong packaging boxes can help to reduce the environmental impact of shipping large volumes of products, which can often be used as a large selling point for attracting eco-conscious customers. Packaging is an important consideration for any product. Strong packaging boxes will not only protect your products, build your brand and make products more convenient and cost-effective to transport and store, but they can also go a long way to increasing overall customer retention and satisfaction.
